# Boost engagement with fundraising videos

Create and share authentic, mobile-friendly fundraising videos—all in a matter of minutes—no video experience needed. With GiveCampus, you easily can host video landing pages that showcase campaigns and events or send 1:1 video outreach right from GC Volunteer Management and GC Gift Officer.

Play Video](https://go.givecampus.com/capabilities/video/)

## Engage donors with the most effective medium of the modern age

Video content is a major driver of online engagement, currently accounting for 82% of all web traffic. That means today’s fundraisers aren’t just competing with other emails, they’re competing with Instagram Reels, TikTok, YouTube shorts, and more. If you’re not using video in your campaigns and 1:1 outreach, you’re missing out.

84%

### More likely to respond to emotion

People are 84 percent more likely to respond to authentic videos that show emotion.

19%

### Better email open rates

Emails with the word “video” in the subject line have higher open rates on average.

65%

### Better clickthrough rates

Emails with video thumbnails in them generate higher clickthrough rates.

## Build relationships, boost conversion rates, and communicate in a way that resonates

Enhance your fundraising videos with custom logos, background graphics, and a flexible area for copy. Incorporate themes from existing campaigns or create standalone branding for one-off communications.

## Our original idea was to use our phonathon network and just build a landing page for the campaign. But using GiveCampus added a sense of professionalism with the video, matches, challenges, and other features. It helped motivate people that weren’t already familiar with the clinic to donate.

Sanjay Jinka  
President of Outreach at Northeast Ohio Medical University

## Share authentic and compelling videos that associate a face and a name with your message

Record and share a personal, heartfelt thank-you message from the Dean or email your volunteers a how-to video. From engagement and training to solicitation and stewardship, the possibilities are endless.

## Add CTAs, countdown clocks, and more to video landing pages to help drive engagement

From the GiveCampus dashboard, you can easily add call-to-action buttons, social share options, countdown timers, add-to-calendar links, and more to your video landing pages to mobilize donors and advocates to act.

## Share pre-recorded fundraising videos or livestream feeds

Shine a spotlight on the people and places your community loves with pre-recorded video content and livestream feeds that drive meaningful engagement and tell a story—in a way that no other channel can.

# How to Create Fundraising Videos that Convert

Learn how to create a campaign video that captures attention and converts donors without a high-production video team.

[Read Now](https://go.givecampus.com/blog/how-to-create-a-fundraising-video-that-converts/)

## What Drives Young Alumni to Give

Engage and inspire Generation Z with effective fundraising campaigns. Learn strategies to craft messaging that cuts through the noise and inspires young alumni to become donors.

[Read Now](https://go.givecampus.com/blog/what-drives-young-alumni-to-give/)

## 5 Easy Ways to Use GiveCampus Video Capabilities in June

One of the best ways to connect with donors, increase engagement, and make giving feel personal, impactful, and joyful is through video. Here are five clever ways to leverage video ahead of FYE.

[Read now](https://go.givecampus.com/blog/5-ways-advancement-teams-can-use-video/)